If your deals only close when you’re in the room…you don’t have a sales problem. You have a messaging problem.
It’s a Thursday morning, and your head of business development pings:
“Can you jump on with this prospect? They just need you to connect the dots so we can close.”
When you started, prospects were buying you — your vision, your confidence, your ability to prove the value proposition.
But the business has evolved. You've hired a sales team. You have a marketing director. So why are you still called into every big conversation?
This is where most founders make the wrong move. They assume they have a sales problem. But the real issue isn’t your people, pipeline, or product — it’s that your message still lives in your head.
You've never fully translated what you know into language and tools your team can actually use. Which means:
Sales conversations depend on you to “get over the line.”
Campaigns stall while they wait for your edits.
Proposals go back and forth until they “sound right” to you.
This isn’t a sign your team isn’t capable — it’s proof they’re operating without the one thing they need most: a clear, consistent, scalable message that works without you in the room.
And that bottleneck is stifling your growth.
If you're ready to build a messaging system that matches the maturity of your business, send me a note and I will let you know as soon as it launches!
- Katie
Let’s talk: schedule a 30-min meeting