Hi {{first_name}},
Here is a non-exhaustive list of problems my clients are experiencing when they reach out for help:
Sales calls are dragging on too long.
LinkedIn posts aren't getting traction.
The pipeline is unpredictable.
Buyers ask for price reductions or scope changes.
Difficulty concisely articulating how they are different.
Fighting to stay visible in a competitive market
Marketing efforts are inconsistent with lackluster results.
Content creation is overwhelming.
Ghosted by seemingly interested prospects.
Prospects questioning the value or process.
Lack of confidence in marketing or messaging.
Feeling a disconnect between who they are and how they are perceived.
Relying on unpredictable referrals for business growth.
There are not 13 different problems. They are one problem with dozens of different symptoms. And what symptoms you experience will depend on your unique context.
But it all boils down to one thing:
You lack clarity on who you serve, what you offer, and why you're different.
And that lack of clarity affects every business system.
In sales: You fumble through calls without a coherent narrative. You overexplain. Deals close... but slowly.
In marketing: Your content is scattered. Your messaging shifts depending on who you're talking to. You sound generic.
In operations: You can't systematize delivery because every engagement is custom. You can't delegate. You can't scale.
In pipeline: You're stuck relying on referrals. No predictable inbound. You can't tell when your next client is coming.
This is why one-off tactical fixes don't work.
You hire a copywriter but the messaging still feels off because the positioning underneath isn't clear.
You redo your website but it's still vague because you don't have language that actually differentiates you.
You try a new content strategy but nothing converts because you haven't bridged the gap between how buyers see the problem and how you see it.
The root cause is clarity.
And until you solve for that, you're just shuffling symptoms around.
Get clear on the fundamentals first.
Once you finally know what you're trying to say and who you're saying it to... everything else starts to work.
Katie
P.S. If you're struggling to explain what you do in a way that actually lands with prospects, I can help you get out of your own head and into your buyers' perspective. Grab 30 minutes here or just reply to this email.