Over the past few weeks, I’ve had conversations with a number of agency owners—from lean startups to multi-million-dollar firms.
Here’s what I’ve heard:
Everyone is worried about their pipeline. New business is harder to capture.
Marketing feels like a black hole. Even for marketing agencies.
Content is scattered. And no one has a strong handle on content strategy.
Sales cycles are getting longer. And price sensitivity is increasing.
One agency leader put it bluntly:
“I know I need a blog, a newsletter, LinkedIn content… I can be consistent for a couple weeks, but I can never keep it up long-term. And I know it’s holding me back.”
Here’s what stands out to me
Agencies aren’t marketing themselves. Client work always comes first, and there’s no internal bandwidth left for their own growth.
Content strategies are rarely strategic. Most activity is not clearly tied to the buyer journey.
No one wants another “framework”. Agency owners already know what to do; they want someone to do it with them.
I started having these conversations to answer one question: How can I package my expertise into something that agency owners actually want to buy?
And I think I’ve figured it out.
Build your content strategy — grounded in buyer enablement, so every piece helps prospects move closer to a decision.
Create your foundational assets — messaging, guides, and materials that clarify your value and scale across channels.
Keep it going with you — blogs, LinkedIn, newsletters, and more, delivered consistently without sucking up your time and energy.
I’d love your feedback. Even if you’re not looking for support right now, your perspective helps me keep refining how I serve agency leaders.
Stay in touch!
Katie