Hi {{first_name}},
You've invested in marketing, but you still don't have a repeatable way to generate leads. Your sales cycles are long (maybe too long), and you're not sure how to shorten them without being pushy. Your business has evolved, but your marketing hasn't kept pace, and now you're stuck between relying on referrals and building something more scalable.
You know that something needs to change, but you feel like you are chasing solutions for the symptoms, not the actual problem.
Here's what I mean:
"We need to educate our buyers with better content."
When sales cycles drag and prospects require a lot of nurturing, your instinct might be to make the content better, more polished, more SEO-optimized, more frequent.
But even with the best content, you can't just post to a blog and hope people find it. You need to actively bring people there, or publish where you can actually be discovered, like LinkedIn articles or Substack.
And going deeper, if your positioning is too broad, your content will be too. If you're trying to be relevant to everyone, you're compelling to no one. Better content distribution won't fix that. Clearer positioning will.
"We need more conversions"
Your website looks dated and the copy feels flat. A redesign seems obvious.
But what if your messaging is still explaining services your business outgrew two years ago? A prettier website just makes the wrong message look better. The problem isn't the design it's that your marketing hasn't evolved with your business. Which leaves prospects confused and skeptical about working with you.
"We need inbound leads"
If you don't know exactly who you're trying to reach and what specific problem you solve for them, you will never attract the right inbound leads.
The real issue isn't your LinkedIn strategy. It's that your ICP isn't clear enough to guide what you say or who you're saying it to.
Here's how to diagnose your actual problem:
Start with what's not working. Be specific. "Our marketing isn't generating leads" is too vague. "We're getting LinkedIn engagement, but no one's booking calls" is useful.
Then ask: What would need to be true for this to work?
For any marketing to convert, you'd need the right people finding you, understanding what you do, seeing themselves in your examples, and trusting you enough to take the next step.
Now follow the thread: Which of those isn't happening? And what's causing that?
The real problem is usually 2-3 steps back from where you started.
Still not sure what your real problem is?
That's exactly what diagnostic work reveals. Reply and tell me what you think your problem is. I'll share what it might actually be.
Katie
Grab 30 minutes here or just reply to this email.